How Flair successfully pivoted to help top organisations advance racial equity in the workplace
What a journey it has been for Flair Impact, a tech company helping organisations measure their progress to creating racially equitable cultures.
Flair started life as a football startup, giving amateur football players metrics on their performance. But after the pandemic put a stop to matches for a while—and after seeing the racial justice pledges rolling in following the murder of George Floyd in 2020—cofounders Nii Cleland and Darrell Coker decided to change tack.
Today, Flair is an analytics platform designed to help organisations measure, understand and overcome racial bias. In December 2021 it raised a $1.8m seed round led by Hoxton Ventures and is working with an impressive roster of clients including the Premier League, EY, Network Rail, parts of the NHS, and over 80 schools.