How to turn carbon reporting and compliance into a competitive...
How to Turn Carbon Reporting and Compliance into a Competitive Business Advantage

Artificial intelligence (AI) is helping to drive innovation in every sector. Indeed, the scope and potential for AI-powered research and development is huge, not only helping to accelerate innovation in virtually every sector you can think of, from drug discovery to predictive logistics, but also by fuelling the development of the foundational AI-powered tools that make these exciting breakthroughs possible.
In this article, we take a look at the barriers that could potentially slow AI-take-up, and explore what’s driving investment in artificial intelligence R&D in the UK. We also explain how innovators can benefit from R&D Tax Credits to help fund their work.
The UK Government’s AI Opportunities Action Plan identified several “barriers” and other challenges that could hinder AI adoption.
Some of the main challenges include:
The UK Government appears to recognise the seriousness of these challenges, which is why they’ve written a dedicated “AI Action Plan” to pave the way for businesses to develop and implement creative and powerful new AI solutions (see below).
Perhaps the biggest driver of AI adoption is that most businesses recognise the vast potential of the technology, and some are already enjoying the benefits. A recent study from SAP and Oxford Economics showed that UK businesses plan to increase their investment in AI by 40% over the next two years. The study reported that businesses are already seeing a 17% return on their AI spend, and ROI is expected to nearly double to 32% within the next two years.
The opportunity to boost productivity is so impressive that the UK’s Modern Industrial Strategy has identified artificial intelligence (AI) as one of the core “frontier technologies” with both high growth potential and an expectation that it will play a key role in “profoundly reshaping our economy”.
The strategy lays out the UK Government’s plan to boost public investment in R&D, citing our “research and engineering talent, vibrant start-up and scale-up scene, frontier companies, and global leadership on safety and governance” as the ideal foundation for fostering innovations that embrace the opportunities of AI.
Following on from their strategy, they’ve created an AI Action Plan that aims to add £47 billion annually to the economy by boosting productivity in key sectors such as healthcare and financial services.
To support this, the UK Government has set up a £500 million Sovereign AI Unit to fund UK startups and help them grow. They’re also boosting local infrastructure with last year’s launch of the Isambard-AI supercomputer in Bristol and the designation of five AI Growth Zones designed to fast-track data centre construction.
Plans are also progressing for the launch of a new National Data Library to “speed up medical research, improve the efficiency of public services, and help British firms develop new AI‑driven products and services.”
AI projects within innovative companies are unsurprisingly on the rise as more businesses adopt the technology to stay competitive. Any business considering undertaking such a project should consider applying for relief, as their work may very well qualify as R&D for tax purposes.
This is because AI integration projects will invariably need a significant investment of effort to successfully bridge the gap between new AI and legacy systems. Most projects will need to undertake deep data analysis, bespoke development, and rigorous systematic testing to ensure the new technology actually works as hoped.
For the integration to work, AI automation requires extensive engineering to overcome compatibility challenges, ensuring that data can flow between old and new architectures without any issues. Some projects will seek to deliver physical
automation, introducing robots that engineers must design, prototype, and test. This is complex work that requires genuine scientific or technical advancement, which is precisely why these activities often qualify for R&D Tax Credits.
For projects that qualify, companies may be able to claim relief on a range of R&D-related costs, including staff costs, software, data licences, cloud computing, contractor payments, consumables and prototypes.
Examples of eligible artificial intelligence R&D activities include:
For a project to be eligible for R&D Tax Credits, it must involve more than just using AI. It needs to develop or significantly modify the technology to overcome a scientific or technical challenge (including complex mathematical challenges) that a professional in the field could not easily solve.
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