Webinar : Introducing VAT & Navigating Its Impact on International Expansion

Understanding VAT and international expansion can be complex , but having the right strategy can unlock significant opportunities to improve cash flow, reduce friction, and strengthen your global growth.

In this webinar, Ana Pinto , Senior VAT Manager and Pedro Barbosa, VAT Manager, provide a practical, high-level introduction to the VAT landscape.

From customs and compliance to VAT recovery and cross-border structuring, this session covers the essential elements US businesses need to understand when expanding internationally

Whether you are actively exporting, planning your entry into Europe, or looking to optimize your current setup, this webinar delivers practical insights based on real-world experience.

What you will learn: 

Who is this webinar for?

✔ Finance and tax leaders looking to improve VAT compliance and cash flow

✔ Operations and supply chain teams managing international shipments

✔ CFOs and decision-makers focused on reducing cross-border costs and risk

✔ E-commerce and B2B exporters selling into European markets

Questions and Answers

Below you will find the answers to the questions raised during the webinar, prepared by our experts

Please note that these answers are provided for general information purposes only and do not constitute legal, tax, or financial advice.

If you have questions related to your specific situation or that of your organization, we encourage you to contact us directly.

I believe my first customers will be in Germany. Should I just import in Germany or should I look into another country? Wouldn’t it be more expensive? What are the benefits?

Importing directly into Germany may seem like the most logical option if your first customers are located there. However, businesses should evaluate several strategic factors before choosing their European entry point.

Within the European Union, goods can generally move freely between member states once they have entered the EU. This means companies can potentially import through another country that offers operational or VAT advantages while still serving customers in Germany efficiently.

Does VAT registration in a country mean we are also setting up or registering a local company in that country?

No. A VAT registration does not automatically mean creating a local company, opening an office, or hiring employees in that country.

In many cases, businesses can obtain a VAT registration number strictly for import, export, and compliance purposes without establishing a permanent establishment locally.

How can shipping methods impact customer experience in Europe?

Shipping methods can significantly affect customer satisfaction and repeat purchases.

Many US exporters use shipping models where the customer becomes responsible for customs clearance, import VAT, and unexpected fees upon delivery. This often creates:

• Customs delays
• Unexpected import charges
• Longer delivery windows
• Frustration during the purchasing experience

Can US companies recover VAT paid in Europe?

Yes. In many situations, US companies may be entitled to recover VAT paid during importation or business operations in Europe.

However, VAT recovery processes vary by country and may involve:

• Strict submission deadlines
• Specific documentation requirements
• Communication with tax authorities
• Country-specific compliance procedures

What are the risks of managing VAT incorrectly?

Improper VAT management can create both financial and operational risks for businesses operating internationally.

Potential consequences include:

• Penalties and fines
• Delayed VAT refunds
• Increased scrutiny from tax authorities
• Full tax audits
• Cash flow challenges
• Additional administrative burden