{"id":1700,"date":"2025-01-27T10:41:18","date_gmt":"2025-01-27T10:41:18","guid":{"rendered":"https:\/\/leyton.majjane.agency\/uk\/insights\/case-study\/webalytix-limited\/"},"modified":"2026-07-26T19:19:58","modified_gmt":"2026-07-26T17:19:58","slug":"webalytix-limited","status":"publish","type":"case_study","link":"https:\/\/leyton.com\/uk\/insights\/case-study\/webalytix-limited\/","title":{"rendered":"Webalytix Limited"},"content":{"rendered":"<h2>About the client<\/h2>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/leyton.com\/uk\/wp-content\/blogs.dir\/9\/files\/2025\/01\/UK-Case-study-images.png\" alt=\"About the client\"\/><\/figure>\n<p>Webalytix, founded in 2009, is an analytics and customer insight consultancy specialising in advanced data science solutions. We help businesses understand their customers, optimise marketing performance, and drive growth through cutting-edge analytics and innovative methodologies.<\/p>\n<p>By blending proven techniques with forward-thinking strategies, we empower clients to make data-driven decisions that maximise ROI and retain their best customers.<\/p>\n<p>Leyton was our R&#038;D Tax Partner from 2015 to 2019. After engaging with another R&#038;D Claim Consultancy, our 2022 claim ended up in enquiry. We then re-engaged Leyton, whose detailed due diligence processes ensured the validity of our claims and helped us navigate the complexities.<\/p>\n<h2>The enquiry process and outcome<\/h2>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/leyton.com\/uk\/wp-content\/blogs.dir\/9\/files\/2025\/01\/Website-articles-4.png\" alt=\"The enquiry process and outcome\"\/><\/figure>\n<p>&#8220;The enquiry process was thorough and involved <strong>three key stages<\/strong>.<\/p>\n<p>In the first stage, HMRC reviewed our finances, accounts, and bank details to ensure all payments and claims were accurate and validated. Once this was completed, the second stage focused on understanding the scope of work undertaken by our external consultants, contractors, and suppliers. Finally, we submitted detailed documentation to HMRC, marking the process&#8217;s third stage.<\/p>\n<p><strong>Leyton&#8217;s expertise was instrumental throughout. <\/strong>Their team comprehensively understood the R&#038;D claims process and HMRC&#8217;s expectations. They provided invaluable guidance and support as a bridge between our business and HMRC. It felt like working with a &#8220;soft side of HMRC&#8221; &#8211; Leyton offered constructive assistance rather than criticism, ensuring our responses were accurate and aligned with HMRC&#8217;s requirements.<\/p>\n<p>Four weeks after submission, HMRC confirmed the <strong>successful defence of our claim in full.<\/strong>&#8220;<\/p>\n<p><strong>Describe your experience working with Leyton UK? <\/strong><\/p>\n<p>&#8220;The process showcased Leyton&#8217;s professionalism and reputation, reassuring our accountants and HMRC. This credibility was further demonstrated when our subsequent R&#038;D claim was processed within four weeks.<\/p>\n<p>The main benefit of working with Leyton was their ability to provide <strong>expert guidance, smooth collaboration, <\/strong>and<strong> reassurance<\/strong>, ensuring a successful resolution and setting the stage for future claims.&#8221;<\/p>\n<p><strong>Would you recommend Leyton UK?<\/strong><\/p>\n<p>&#8220;Yes, I would recommend Leyton. I\u2019ve recommended them to several companies in the past and have even mentioned them to our current clients.Overall, they\u2019ve been a great partner, and <strong>I\u2019d confidently recommend them to others<\/strong>.&#8221;<\/p>\n<p>Our in-house team of highly experienced scientists, engineers, tax consultants and attorneys would love to answer all your questions and help you make the most out of your R&#038;D efforts.<\/p>\n<ul>\n<li>Global experience<\/li>\n<li>Maximise your claim<\/li>\n<li>Audit support<\/li>\n<li>Team of experts<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>About the client Webalytix, founded in 2009, is an analytics and customer insight consultancy specialising in advanced data science solutions. We help businesses understand their customers, optimise marketing performance, and drive growth through cutting-edge analytics and innovative methodologies. By blending proven techniques with forward-thinking strategies, we empower clients to make data-driven decisions that maximise ROI [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1262,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[118,143],"tags":[528],"expertise":[468],"class_list":["post-1700","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","category-enquiry-support","category-software","tag-hmrc-en","expertise-rd-tax-credits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Webalytix Limited - Leyton United Kingdom<\/title>\n<meta name=\"description\" content=\"Learn how Webalytix, a specialist analytics consultancy, successfully defended an HMRC enquiry with Leyton\u2019s expert guidance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leyton.com\/uk\/insights\/case-study\/webalytix-limited\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webalytix Limited\" \/>\n<meta property=\"og:description\" content=\"Learn how Webalytix, a specialist analytics consultancy, successfully defended an HMRC enquiry with Leyton\u2019s expert guidance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leyton.com\/uk\/insights\/case-study\/webalytix-limited\/\" \/>\n<meta property=\"og:site_name\" content=\"Leyton United Kingdom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-26T17:19:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leyton.com\/wp-content\/blogs.dir\/9\/files\/2025\/01\/Website-articles-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"711\" \/>\n\t<meta property=\"og:image:height\" content=\"455\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leyton.com\\\/uk\\\/insights\\\/case-study\\\/webalytix-limited\\\/\",\"url\":\"https:\\\/\\\/leyton.com\\\/uk\\\/insights\\\/case-study\\\/webalytix-limited\\\/\",\"name\":\"Webalytix Limited - 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