{"id":1176,"date":"2025-01-09T11:25:55","date_gmt":"2025-01-09T11:25:55","guid":{"rendered":"https:\/\/leyton.majjane.agency\/fr\/case_study\/cii-temoignage-keendoo\/"},"modified":"2026-07-31T14:28:25","modified_gmt":"2026-07-31T12:28:25","slug":"cii-temoignage-keendoo","status":"publish","type":"case_study","link":"https:\/\/leyton.com\/fr\/analyses\/case-study\/cii-temoignage-keendoo\/","title":{"rendered":"Cr\u00e9dit imp\u00f4t innovation (CII)\u202f: T\u00e9moignage de Keendoo"},"content":{"rendered":"
\"La<\/figure>\n

La collaboration pour la demande de CII 2023 a \u00e9t\u00e9 une v\u00e9ritable r\u00e9ussite. <\/span><\/p>\n

Contrairement aux pr\u00e9c\u00e9dents cabinets, le consultant de Leyton a adopt\u00e9 une approche personnalis\u00e9e et rigoureuse<\/strong>.<\/p>\n

Comment Keendoo a trouv\u00e9 un partenaire de confiance avec Leyton<\/h2>\n

Dans le domaine de l\u2019innovation et de l\u2019\u00e9coconception, la ma\u00eetrise des donn\u00e9es produit constitue un enjeu strat\u00e9gique. Keendoo<\/a><\/strong>, entreprise bas\u00e9e \u00e0 Nantes et sp\u00e9cialiste des solutions logicielles pour les industries agroalimentaires<\/strong>, a d\u00fb relever un d\u00e9fi majeur pour acc\u00e9der aux dispositifs fiscaux soutenant l\u2019innovation.<\/p>\n

Interview de Jean Bressoud<\/strong>, Directeur G\u00e9n\u00e9ral de Keendoo<\/a> qui revient sur la collaboration r\u00e9ussie<\/strong> entre Keendoo et Leyton, qui a permis de transformer un pass\u00e9 d\u00e9cevant en une exp\u00e9rience positive.<\/p>\n

Keendoo : un acteur engag\u00e9 dans l\u2019\u00e9coconception<\/h2>\n

Fond\u00e9e en 2014 \u00e0 Nantes, Keendoo accompagne les industriels de l\u2019agroalimentaire<\/a> dans l\u2019\u00e9coconception<\/strong> et la gestion du cycle de vie des produits<\/strong>. L\u2019entreprise, qui compte une \u00e9quipe de vingt ing\u00e9nieurs sp\u00e9cialis\u00e9s<\/strong>, offre une suite logicielle innovante<\/strong> permettant de r\u00e9duire le time-to-market tout en int\u00e9grant les contraintes r\u00e9glementaires et les nouvelles attentes des consommateurs, telles que le Nutri-score ou les scores environnementaux.<\/p>\n

\u00ab Pour les industriels de l\u2019agroalimentaire, le produit constitue l\u2019actif strat\u00e9gique : la ma\u00eetrise des donn\u00e9es produit devient un enjeu majeur de comp\u00e9titivit\u00e9 sur un march\u00e9 tr\u00e8s r\u00e9actif aux attentes des consommateurs.<\/em> \u00bb<\/p>\n

En proposant un r\u00e9f\u00e9rentiel de donn\u00e9es produit collaboratif et interne, Keendoo r\u00e9pond aux besoins de digitalisation<\/strong>, d\u2019innovation<\/strong> et de d\u00e9veloppement durable<\/strong> des industriels.<\/p>\n

Un pass\u00e9 d\u00e9cevant avec d\u2019autres cabinets<\/h2>\n

Malgr\u00e9 son \u00e9ligibilit\u00e9 au Cr\u00e9dit d\u2019Imp\u00f4t Innovation (CII)<\/a>, Keendoo avait rencontr\u00e9 des difficult\u00e9s pour faire valider ses demandes. Trois pr\u00e9c\u00e9dents cabinets de conseil avaient d\u00e9j\u00e0 \u00e9chou\u00e9 \u00e0 obtenir le dispositif, faute de compr\u00e9hension<\/strong> approfondie de l\u2019activit\u00e9 de Keendoo.<\/p>\n

\u00ab Nous d\u00e9veloppons un logiciel unique qui calcule l\u2019empreinte environnementale des produits agroalimentaires avant leur production. C\u2019est une innovation sans \u00e9quivalent sur le march\u00e9. Pourtant, nos demandes \u00e9taient syst\u00e9matiquement rejet\u00e9es par l\u2019administration fiscale.<\/em> \u00bb<\/p>\n

Ces \u00e9checs r\u00e9p\u00e9t\u00e9s<\/strong> avaient entra\u00een\u00e9 une perte de confiance<\/strong> envers les cabinets de conseil en financement de l\u2019innovation<\/a>.<\/p>\n

Leyton : une rencontre d\u00e9cisive et une collaboration bas\u00e9e sur la confiance<\/h2>\n

Malgr\u00e9 une r\u00e9ticence initiale, M. Bressoud a accept\u00e9 de rencontrer Leyton sur recommandation<\/strong> du directeur financier d\u2019un partenaire. Ce dernier avait exprim\u00e9 sa satisfaction<\/strong> quant \u00e0 l\u2019accompagnement fourni par Leyton.<\/p>\n

D\u00e8s les premiers \u00e9changes, l\u2019\u00e9quipe Leyton a su se distinguer par son expertise<\/strong> et son approche transparente<\/strong>. Un \u00e9l\u00e9ment d\u00e9cisif<\/strong> a convaincu M. Bressoud : la garantie CIR propos\u00e9e par Leyton<\/a>.<\/p>\n

\u00ab Avec la garantie CIR, nous savions que nous pouvions avancer sereinement. C\u2019est une diff\u00e9renciation majeure qui a fait la diff\u00e9rence.<\/em> \u00bb<\/p>\n

Un accompagnement sur-mesure et \u00e0 forte valeur ajout\u00e9e<\/h2>\n

La collaboration pour la demande de CII 2023 a \u00e9t\u00e9 une<\/strong> v\u00e9ritable r\u00e9ussite<\/strong>. Contrairement aux pr\u00e9c\u00e9dents cabinets, le consultant de Leyton a adopt\u00e9 une approche personnalis\u00e9e et rigoureuse<\/strong>. Il a pris le temps de se plonger dans la technicit\u00e9 des produits de Keendoo et de les comparer \u00e0 ceux des concurrents, afin de mettre en avant leur caract\u00e8re innovant.<\/p>\n

\u00ab Nous avons remarqu\u00e9 une vraie valeur ajout\u00e9e du consultant, tant sur l\u2019expertise que sur la m\u00e9thodologie d\u2019accompagnement.<\/em>\u00bb<\/p>\n

De plus, Leyton a propos\u00e9 une strat\u00e9gie incluant une demande rectificative pluriannuelle<\/strong>, permettant \u00e0 Keendoo de r\u00e9cup\u00e9rer le cr\u00e9dit d\u2019imp\u00f4t correspondant \u00e0 ses efforts d\u2019innovation des ann\u00e9es pr\u00e9c\u00e9dentes.<\/p>\n

M. Bressoud a \u00e9galement soulign\u00e9 l\u2019\u00e9quilibre parfait entre implication et efficacit\u00e9 de Leyton. Contrairement aux autres cabinets, Leyton a su optimiser le temps<\/strong> et les ressources de Keendoo, tout en obtenant des r\u00e9sultats positifs.<\/p>\n

\u00ab Je n\u2019ai presque pas eu \u00e0 m\u2019en occuper. Cela nous a pris beaucoup moins de temps qu\u2019avec les autres cabinets, et cette fois-ci avec un r\u00e9sultat positif. Bravo Leyton<\/em> ! \u00bb<\/p>\n

Un bilan positif et une vision tourn\u00e9e vers l\u2019avenir<\/h2>\n

Gr\u00e2ce \u00e0 Leyton, Keendoo a r\u00e9ussi \u00e0 obtenir le financement n\u00e9cessaire pour poursuivre son engagement en faveur de l\u2019innovation. Au-del\u00e0 de l\u2019aspect financier, la collaboration a permis d\u2019apporter s\u00e9r\u00e9nit\u00e9<\/strong> et confiance<\/strong> \u00e0 l\u2019\u00e9quipe dirigeante.<\/p>\n

\u00ab La qualit\u00e9 du dossier a permis une validation rapide par l\u2019administration fiscale. Nous envisageons d\u00e9sormais de continuer notre collaboration avec Leyton.<\/em> \u00bb<\/p>\n

Cet exemple concret illustre parfaitement la valeur ajout\u00e9e de Leyton en tant que partenaire strat\u00e9gique pour accompagner les entreprises dans leurs d\u00e9marches d\u2019innovation.<\/p>\n","protected":false},"excerpt":{"rendered":"

La collaboration pour la demande de CII 2023 a \u00e9t\u00e9 une v\u00e9ritable r\u00e9ussite. Contrairement aux pr\u00e9c\u00e9dents cabinets, le consultant de Leyton a adopt\u00e9 une approche personnalis\u00e9e et rigoureuse. Comment Keendoo a trouv\u00e9 un partenaire de confiance avec Leyton Dans le domaine de l\u2019innovation et de l\u2019\u00e9coconception, la ma\u00eetrise des donn\u00e9es produit constitue un enjeu strat\u00e9gique. […]<\/p>\n","protected":false},"author":1,"featured_media":1200,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[446,1238,1240],"tags":[448,432,377,484,379],"expertise":[385],"class_list":["post-1176","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","category-innovation-video-fr-fr","category-innovation-video-fr-fr-34","category-innovation-video-fr-fr-35","tag-cii-fr","tag-cir-fr","tag-financement-innovation-fr","tag-industrie-fr","tag-innovation-fr","expertise-financement-de-linnovation"],"acf":[],"yoast_head":"\nCr\u00e9dit d'imp\u00f4t innovation : t\u00e9moignage de Keendoo - Leyton France<\/title>\n<meta name=\"description\" content=\"Jean Bressoud, DG de Keendoo revient sur notre collaboration r\u00e9ussie qui a transform\u00e9 un pass\u00e9 d\u00e9cevant en une exp\u00e9rience positive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leyton.com\/fr\/analyses\/case-study\/cii-temoignage-keendoo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cr\u00e9dit imp\u00f4t innovation (CII)\u202f: T\u00e9moignage de Keendoo\" \/>\n<meta property=\"og:description\" content=\"Jean Bressoud, DG de Keendoo revient sur notre collaboration r\u00e9ussie qui a transform\u00e9 un pass\u00e9 d\u00e9cevant en une exp\u00e9rience positive.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leyton.com\/fr\/analyses\/case-study\/cii-temoignage-keendoo\/\" \/>\n<meta property=\"og:site_name\" content=\"Leyton France\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-31T12:28:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leyton.com\/wp-content\/blogs.dir\/2\/files\/2025\/01\/keendoo-x-leyton.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1728\" \/>\n\t<meta property=\"og:image:height\" content=\"756\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leyton.com\\\/fr\\\/analyses\\\/case-study\\\/cii-temoignage-keendoo\\\/\",\"url\":\"https:\\\/\\\/leyton.com\\\/fr\\\/analyses\\\/case-study\\\/cii-temoignage-keendoo\\\/\",\"name\":\"Cr\u00e9dit d'imp\u00f4t innovation : t\u00e9moignage de Keendoo - Leyton France\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leyton.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leyton.com\\\/fr\\\/analyses\\\/case-study\\\/cii-temoignage-keendoo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leyton.com\\\/fr\\\/analyses\\\/case-study\\\/cii-temoignage-keendoo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leyton.com\\\/wp-content\\\/blogs.dir\\\/2\\\/files\\\/2025\\\/01\\\/keendoo-x-leyton.png\",\"datePublished\":\"2025-01-09T11:25:55+00:00\",\"dateModified\":\"2026-07-31T12:28:25+00:00\",\"description\":\"Jean Bressoud, DG de Keendoo revient sur notre collaboration r\u00e9ussie qui a transform\u00e9 un pass\u00e9 d\u00e9cevant en une exp\u00e9rience positive.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leyton.com\\\/fr\\\/analyses\\\/case-study\\\/cii-temoignage-keendoo\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leyton.com\\\/fr\\\/analyses\\\/case-study\\\/cii-temoignage-keendoo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/leyton.com\\\/fr\\\/analyses\\\/case-study\\\/cii-temoignage-keendoo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leyton.com\\\/wp-content\\\/blogs.dir\\\/2\\\/files\\\/2025\\\/01\\\/keendoo-x-leyton.png\",\"contentUrl\":\"https:\\\/\\\/leyton.com\\\/wp-content\\\/blogs.dir\\\/2\\\/files\\\/2025\\\/01\\\/keendoo-x-leyton.png\",\"width\":1728,\"height\":756,\"caption\":\"Cr\u00e9dit imp\u00f4t innovation (CII)\u202f: T\u00e9moignage de Keendoo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leyton.com\\\/fr\\\/analyses\\\/case-study\\\/cii-temoignage-keendoo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leyton.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cr\u00e9dit imp\u00f4t innovation (CII)\u202f: T\u00e9moignage de Keendoo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leyton.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/leyton.com\\\/fr\\\/\",\"name\":\"Leyton\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/leyton.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leyton.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/leyton.com\\\/fr\\\/#organization\",\"name\":\"Leyton\",\"url\":\"https:\\\/\\\/leyton.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/leyton.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/leyton.com\\\/wp-content\\\/blogs.dir\\\/2\\\/files\\\/2026\\\/01\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/leyton.com\\\/wp-content\\\/blogs.dir\\\/2\\\/files\\\/2026\\\/01\\\/logo.svg\",\"width\":108,\"height\":44,\"caption\":\"Leyton\"},\"image\":{\"@id\":\"https:\\\/\\\/leyton.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cr\u00e9dit d'imp\u00f4t innovation : t\u00e9moignage de Keendoo - Leyton France","description":"Jean Bressoud, DG de Keendoo revient sur notre collaboration r\u00e9ussie qui a transform\u00e9 un pass\u00e9 d\u00e9cevant en une exp\u00e9rience positive.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leyton.com\/fr\/analyses\/case-study\/cii-temoignage-keendoo\/","og_locale":"fr_FR","og_type":"article","og_title":"Cr\u00e9dit imp\u00f4t innovation (CII)\u202f: T\u00e9moignage de Keendoo","og_description":"Jean Bressoud, DG de Keendoo revient sur notre collaboration r\u00e9ussie qui a transform\u00e9 un pass\u00e9 d\u00e9cevant en une exp\u00e9rience positive.","og_url":"https:\/\/leyton.com\/fr\/analyses\/case-study\/cii-temoignage-keendoo\/","og_site_name":"Leyton France","article_modified_time":"2026-07-31T12:28:25+00:00","og_image":[{"width":1728,"height":756,"url":"https:\/\/leyton.com\/wp-content\/blogs.dir\/2\/files\/2025\/01\/keendoo-x-leyton.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/leyton.com\/fr\/analyses\/case-study\/cii-temoignage-keendoo\/","url":"https:\/\/leyton.com\/fr\/analyses\/case-study\/cii-temoignage-keendoo\/","name":"Cr\u00e9dit d'imp\u00f4t innovation : t\u00e9moignage de Keendoo - Leyton France","isPartOf":{"@id":"https:\/\/leyton.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leyton.com\/fr\/analyses\/case-study\/cii-temoignage-keendoo\/#primaryimage"},"image":{"@id":"https:\/\/leyton.com\/fr\/analyses\/case-study\/cii-temoignage-keendoo\/#primaryimage"},"thumbnailUrl":"https:\/\/leyton.com\/wp-content\/blogs.dir\/2\/files\/2025\/01\/keendoo-x-leyton.png","datePublished":"2025-01-09T11:25:55+00:00","dateModified":"2026-07-31T12:28:25+00:00","description":"Jean Bressoud, DG de Keendoo revient sur notre collaboration r\u00e9ussie qui a transform\u00e9 un pass\u00e9 d\u00e9cevant en une exp\u00e9rience positive.","breadcrumb":{"@id":"https:\/\/leyton.com\/fr\/analyses\/case-study\/cii-temoignage-keendoo\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leyton.com\/fr\/analyses\/case-study\/cii-temoignage-keendoo\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/leyton.com\/fr\/analyses\/case-study\/cii-temoignage-keendoo\/#primaryimage","url":"https:\/\/leyton.com\/wp-content\/blogs.dir\/2\/files\/2025\/01\/keendoo-x-leyton.png","contentUrl":"https:\/\/leyton.com\/wp-content\/blogs.dir\/2\/files\/2025\/01\/keendoo-x-leyton.png","width":1728,"height":756,"caption":"Cr\u00e9dit imp\u00f4t innovation (CII)\u202f: T\u00e9moignage de Keendoo"},{"@type":"BreadcrumbList","@id":"https:\/\/leyton.com\/fr\/analyses\/case-study\/cii-temoignage-keendoo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leyton.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Cr\u00e9dit imp\u00f4t innovation (CII)\u202f: T\u00e9moignage de Keendoo"}]},{"@type":"WebSite","@id":"https:\/\/leyton.com\/fr\/#website","url":"https:\/\/leyton.com\/fr\/","name":"Leyton","description":"","publisher":{"@id":"https:\/\/leyton.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leyton.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/leyton.com\/fr\/#organization","name":"Leyton","url":"https:\/\/leyton.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/leyton.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/leyton.com\/wp-content\/blogs.dir\/2\/files\/2026\/01\/logo.svg","contentUrl":"https:\/\/leyton.com\/wp-content\/blogs.dir\/2\/files\/2026\/01\/logo.svg","width":108,"height":44,"caption":"Leyton"},"image":{"@id":"https:\/\/leyton.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/leyton.com\/fr\/wp-json\/wp\/v2\/case_study\/1176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leyton.com\/fr\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/leyton.com\/fr\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/leyton.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/leyton.com\/fr\/wp-json\/wp\/v2\/case_study\/1176\/revisions"}],"predecessor-version":[{"id":6186,"href":"https:\/\/leyton.com\/fr\/wp-json\/wp\/v2\/case_study\/1176\/revisions\/6186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leyton.com\/fr\/wp-json\/wp\/v2\/media\/1200"}],"wp:attachment":[{"href":"https:\/\/leyton.com\/fr\/wp-json\/wp\/v2\/media?parent=1176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leyton.com\/fr\/wp-json\/wp\/v2\/categories?post=1176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leyton.com\/fr\/wp-json\/wp\/v2\/tags?post=1176"},{"taxonomy":"expertise","embeddable":true,"href":"https:\/\/leyton.com\/fr\/wp-json\/wp\/v2\/expertise?post=1176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}