{"id":1981,"date":"2024-01-24T14:38:12","date_gmt":"2024-01-24T14:38:12","guid":{"rendered":"https:\/\/leyton.majjane.agency\/ca\/post\/rise-of-chatgpt-and-generative-ai\/"},"modified":"2024-01-24T14:38:12","modified_gmt":"2024-01-24T14:38:12","slug":"rise-of-chatgpt-and-generative-ai","status":"publish","type":"article","link":"https:\/\/leyton.com\/ca\/en\/insights\/articles\/rise-of-chatgpt-and-generative-ai\/","title":{"rendered":"Rise of ChatGPT and Generative AI"},"content":{"rendered":"<p>At the end of 2022, <strong>ChatGPT<\/strong> was released and quickly became viral as users were impressed by its advanced capabilities as compared to the functionalities provided by existing website chatbots or personal assistants at the time.&nbsp;&nbsp;<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>ChatGPT<\/strong> which stands for \u201cChat Generative Pre-Trained Transformer\u201d is a form of <strong>Generative artificial intelligence<\/strong> (Generative AI). <strong><a href=\"https:\/\/leyton.com\/ca\/software-en\/\">Generative AI<\/a><\/strong> is a branch of artificial intelligence adapted for creating different new content such as text, image, audio, etc. from existing data provided to the AI models.    <\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>Generative AI<\/strong> models typically use large datasets to train neural networks which could identify patterns within the data. The patterns are then used to generate the new content. These models are highly complex and require considerable computational resources \u2013 some examples of these models are <strong>Large Language Models<\/strong> (LLM), <strong>Generative adversarial networks<\/strong> (GAN), <strong>Transformer-based models<\/strong>, and <strong>Variational autoencoder models <\/strong>(VAEs).&nbsp; <strong>ChatGPT<\/strong>, in particular, uses a Transformer-based model designed for natural language understanding and generation tasks.&nbsp;<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Uses of Generative AI&nbsp;<\/h2>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Generative AI models are applied across various domains, notably the following:&nbsp;<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h4 class=\"wp-block-heading\">Content Creation&nbsp;<\/h4>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Generative text-to-image models like<strong> DALL-E<\/strong> are able to create artworks based on text input from an end-user. Image-to-text generative models, on the other hand, could be used to generate text captions based on image uploaded by an end-user.&nbsp;&nbsp;<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Natural Language Processing&nbsp;<\/h3>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong><a href=\"https:\/\/leyton.com\/ca\/software-en\/\">Generative AI<\/a><\/strong> can be used for different NLP tasks such as text generation, machine translation, and virtual assistants. With the power of current Generative AI models, the outputs (e.g., articles, translations, query responses) sound human-like. <\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Data Augmentation&nbsp;<\/h3>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Training machine learning models typically require large volumes of training datasets which may not always be readily available. Generative models can be leveraged to augment training data by generating synthetic data.&nbsp;<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Entertainment + Gaming&nbsp;<\/h3>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>The gaming industry can also benefit from <strong>Generative models<\/strong> in the form of creation of characters, storylines, and other game-related content.&nbsp;<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/leyton.com\/ca\/wp-content\/blogs.dir\/3\/files\/2024\/01\/generative-ai-1.jpg\" alt=\"ChatGPT\" class=\"wp-image-27596\" \/><\/figure>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Adoption of Generative AI&nbsp;<\/h2>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>More and more users are adopting <strong><a href=\"https:\/\/leyton.com\/ca\/software-en\/\">Generative AI<\/a><\/strong> in their everyday life. It is forecasted that use of this technology will surpass the adoption rate of mobile devices due to its low adoption cost. Before <strong>ChatGPT<\/strong> became widely popular, early industry adopters of generative models included healthcare (medical report generation), marketing (content creation and customer engagement), finance (automated financial reports), and customer support (chatbots and virtual assistants). <\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Concerns surrounding Generative AI&nbsp;<\/h2>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Despite the exponential adoption of <strong><a href=\"https:\/\/leyton.com\/ca\/software-en\/\">Generative AI<\/a><\/strong> across different industries, various organizations have raised concerns regarding the ethical risk and misuse of the technology. <strong><a href=\"https:\/\/leyton.com\/ca\/software-en\/\">Generative AI<\/a> <\/strong>models can be used to create highly convincing fake news, articles, or social media posts which could lead to mistrust and worsen the problem of online disinformation. In addition, the automation of content generation through <strong><a href=\"https:\/\/leyton.com\/ca\/software-en\/\">generative AI<\/a><\/strong> can potentially displace jobs in industries reliant on human content creators such as the writing and movie industry. <\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>In Canada, the federal government has issued guidelines for employees with respect to using <strong><a href=\"https:\/\/leyton.com\/ca\/software-en\/\">Generative AI tools<\/a> <\/strong>in their operations. According to the guideline, the institutions should assess and mitigate risks, and restrict their use to activities where they can manage the risks effectively. <\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Generative-AI based Innovation&nbsp;&nbsp;&nbsp;<\/h2>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Although there are risks involved with the ubiquitous use of <a href=\"https:\/\/leyton.com\/ca\/software-en\/\"><strong>Generative AI<\/strong>,<\/a> there is no doubt that the technology is here to stay. Recent innovations allow <strong><a href=\"https:\/\/leyton.com\/ca\/software-en\/\">Generative AI<\/a> <\/strong>models to handle multiple modalities such as text and images. Translation of images from domain to another has also been possible through development of the Multimodal Unsupervised Image-to-Image Translation. <\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Extensive <strong>research and development <\/strong>is a key part of the development process to further the <strong><a href=\"https:\/\/leyton.com\/ca\/software-en\/\">Generative AI<\/a> <\/strong>technology. In order to offset R&amp;D costs, Canadian companies can take advantage of the<a href=\"https:\/\/leyton.com\/ca\/tax-credits\/sred-scientific-research-experimental-development\/\"> <strong>Scientific Research and Experimental Development (SR&amp;ED)<\/strong><\/a> program which are designed to deduct <strong><a href=\"https:\/\/leyton.com\/ca\/tax-credits\/sred-scientific-research-experimental-development\/\">SR&amp;ED expenditures <\/a><\/strong>from income for tax purposes and provides an <strong><a href=\"https:\/\/leyton.com\/ca\/tax-credits\/\">Investment tax credit (ITC)<\/a><\/strong> to reduce income tax payable or as a refund.  <\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h4 class=\"wp-block-heading\">If your company is doing R&amp;D work, and would like to know if you are eligible for <strong><a href=\"https:\/\/leyton.com\/ca\/tax-credits\/sred-scientific-research-experimental-development\/\">government funding<\/a><\/strong>, <strong><a href=\"https:\/\/leyton.com\/ca\/en\/contact-us\/\">contact one of our experts<\/a><\/strong> today to find out! <\/h4>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/leyton.com\/ca\/en\/contact-us\/\">Contact Us<\/a><\/div>\n<\/div>\n<div style=\"height:103px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Sources:&nbsp;<\/p>\n<p><a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-generative-ai\">https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-generative-ai<\/a><\/p>\n<p><a href=\"https:\/\/github.blog\/2023-04-07-what-developers-need-to-know-about-generative-ai\/\">https:\/\/github.blog\/2023-04-07-what-developers-need-to-know-about-generative-ai\/<\/a><\/p>\n<p><a href=\"https:\/\/horizons.gc.ca\/en\/2023\/08\/01\/the-future-of-generative-ai\/\">https:\/\/horizons.gc.ca\/en\/2023\/08\/01\/the-future-of-generative-ai\/<\/a><\/p>\n<p><a href=\"https:\/\/www.insiderintelligence.com\/content\/generative-ai-adoption-climbed-faster-than-smartphones-tablets\">https:\/\/www.insiderintelligence.com\/content\/generative-ai-adoption-climbed-faster-than-smartphones-tablets<\/a><\/p>\n<p><a href=\"https:\/\/www.nttdata.com\/global\/en\/-\/media\/nttdataglobal\/1_files\/services\/data-and-intelligence\/ethical_considerations_of_generative_ai.pdf?rev=c9b22c2626664710a1f0382d962fc3b7\">https:\/\/www.nttdata.com\/global\/en\/-\/media\/nttdataglobal\/1_files\/services\/data-and-intelligence\/ethical_considerations_of_generative_ai.pdf?rev=c9b22c2626664710a1f0382d962fc3b7<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the end of 2022, ChatGPT was released and quickly became viral as users were impressed by its advanced capabilities as compared to the functionalities provided by existing website chatbots or personal assistants at the time.&nbsp;&nbsp; ChatGPT which stands for \u201cChat Generative Pre-Trained Transformer\u201d is a form of Generative artificial intelligence (Generative AI). Generative AI [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2730,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2594],"tags":[232,114,115,109],"expertise":[],"class_list":["post-1981","article","type-article","status-publish","format-standard","has-post-thumbnail","hentry","category-ict","tag-funding","tag-innovation-en","tag-sred-en","tag-sred-tax-credit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rise of ChatGPT and Generative AI - Leyton Canada<\/title>\n<meta name=\"description\" content=\"ChatGPT, a form of generative AI, has been making headlines since 2022 for its incredible ability to assist with daily tasks...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leyton.com\/ca\/en\/insights\/articles\/rise-of-chatgpt-and-generative-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rise of ChatGPT and Generative AI\" \/>\n<meta property=\"og:description\" content=\"ChatGPT, a form of generative AI, has been making headlines since 2022 for its incredible ability to assist with daily tasks...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leyton.com\/ca\/en\/insights\/articles\/rise-of-chatgpt-and-generative-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Leyton Canada\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leyton.com\/wp-content\/blogs.dir\/3\/files\/2024\/01\/generative-ai.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"655\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leyton.com\\\/ca\\\/en\\\/insights\\\/articles\\\/rise-of-chatgpt-and-generative-ai\\\/\",\"url\":\"https:\\\/\\\/leyton.com\\\/ca\\\/en\\\/insights\\\/articles\\\/rise-of-chatgpt-and-generative-ai\\\/\",\"name\":\"Rise of ChatGPT and Generative AI - 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