On Tuesday March 21, Oumaïma Sioury, Senior Grants Consultant for Leyton, hosted a webinar on the roadmap CFOs need to adopt to succeed in the new year.
Oumaïma highlighted how they can align their financial strategy with their company’s growth objectives. Emphasis was also placed on financing, such as grants and tax credits to support research and innovation, as well as expansion and export.
Participants learned how to qualify their projects according to the requirements of funding programs. Three categories were explored:
- Research and innovation
- Expansion and export
- Marketing
Several grant programs were also presented:
- IRAP
- SR&ED
- CANEXPORT
The webinar also stressed the importance of project planning to maximize the impact of non-dilutive funding, notably by involving experts to optimize funding applications.
Finally, strategies for marketing and sales growth were discussed, demonstrating how financing can support entry into new markets. Thanks to Oumaïma, participants benefited from practical tools to accelerate the growth of their companies in 2025.