Past webinar

Webinar - Canada–U.S. Tariffs : Impacts and Strategies for Canadian Businesses and Consumers

A practical breakdown of the current cross-border tariff landscape, trade rules, and relief pathways to protect profit margins and cash flow.
September 29, 2026
12:00 am

Featured Speakers

Christian Goehring
Director – Global Trade & Regulatory Affairs
/ Where Your Business Could Be Exposed in the Current Tariff Landscape

Four key areas drive tariff impact on Canadian operations right now, from CUSMA qualification to cash flow management.

01
Section 338 & 232 Measures
Targeted U.S. tariffs on Canadian exports alongside Canada’s reciprocal counter-sur-taxes affecting landed costs for Canadian importers across key industry sectors.
03
Financial & Margin Exposure
Examines dollar-for-dollar cost pass-through versus margin preservation models, helping businesses evaluate cash flow timing and contractual pricing limitations.
02
CUSMA vs. Country of Origin
Distinguishes shipping origin from product-specific rules of origin, ensuring valid preferential tariff claims while navigating exceptions on non-originating inputs.
04
Relief Pathways & Drawback
Explores exceptional Canadian Duty Remission orders, Duty Drawbacks, and U.S. Customs recovery mechanisms to recoup or eliminate duty burdens on eligible goods.

Overview

Navigating cross-border tariffs is complex, but effective mitigation always starts with product-level data, not headline news.

Both Canadian and U.S. trade measures are designed around strict product classifications, specific rules of origin, and entry dates. Businesses selling into the U.S. face customer pricing pressure, while importers face direct impacts on working capital and landed costs. Relying on headline rates or assuming CUSMA automatically applies can leave companies vulnerable to unexpected duties or compliance penalties.

In this webinar, Christian Goehring, Director – Global Trade & Regulatory Affairs at Leyton, walks through the active tariff measures, clarifies how CUSMA rules apply to current surtaxes, and outlines actionable financial strategies and relief pathways to protect business margins.

What You’ll Learn

From auditing customs entry data to submitting duty remission requests, this session covers what it actually takes to reduce tariff exposure.

  • How to determine true tariff exposure — Understand the three critical elements: product classification, country of origin, and entry date.
  • How CUSMA applies to new surtaxes — Learn why CUSMA qualification does not automatically exempt goods from targeted Section 338/232 measures or Canadian counter-tariffs.
  • How to model margin and pricing impacts — Calculate the real math behind landed costs, margin compression, and price-adjustment strategies for B2B and retail channels.
  • Which relief pathways exist — Get a clear overview of Canadian Duty Remission, Duty Drawback/Relief programs, and U.S. Customs recovery routes.
  • How to submit a Duty Remission request — Understand what Finance Canada looks for: domestic unavailability, economic impact evidence, and non-U.S. supplier outreach records.

Who is this webinar for?

Built for any Canadian business or finance team evaluating how cross-border tariffs impact their operations and profitability.

✓ Canadian Manufacturers & Distributors Businesses dealing with complex multi-border supply chains, raw material imports, and finished product exports

✓ Business Owners & Executives Companies exporting to the U.S. or importing U.S. inputs seeking to maintain competitiveness and profitability

✓ Finance, Procurement & Supply Chain Leaders Professionals managing landed costs, working capital, inventory planning, and supplier negotiations

✓ Trade & Customs Compliance Specialists Teams responsible for tariff classification, CUSMA origin documentation, and customs audit readiness

Q&A

Below you will find the answers to the questions raised during the webinar, prepared by our expert Christian Goehring, Director – Global Trade & Regulatory Affairs.

Please note that these answers are provided for general information purposes only and do not constitute legal, tax, or financial advice.

If you have questions related to your specific situation or that of your organization, we encourage you to contact us directly.

Methodology hasn’t changed — both countries still use transaction value: price actually paid/payable, plus assists/royalties/packing, minus allowable freight/insurance deductions. What’s new is the stakes. Worth reviewing now: unbundling non-dutiable charges from the invoice, and First Sale for Export (using an earlier, lower factory price if a genuine multi-tier sale exists) — strategies nobody bothered with when duties were near zero. 

Not until liquidation (up to ~314 days post-entry, longer with extensions). The rate that applies is generally the one in effect at entry for consumption, not PO date or ship date — goods in transit when a rate changes are usually still hit by the new rate. Treat quotes as estimates; build in contingency. 

CUSMA’s Chapter 15 does cover cross-border trade in services generally. But it’s moot for tariffs specifically: duties apply only to physical goods crossing the border — they never touched services in the first place, CUSMA or not. 

Evidence/documentation, with missed deadlines close behind. CBSA won’t process a claim if required info is missing. Deadlines bite harder than expected because FTA-origin claims get only a 1-year window vs. the general 4-year window — a lot of valid CUSMA claims die just from that mismatch. 

Duties Relief Program (D8) generally beats Duty Drawback (D7) for repeat re-exporters: D8 avoids paying duty upfront (license-secured), while Drawback requires paying first then filing a claim that sits in CBSA’s verification queue. For long aerospace production cycles, avoiding the cash outlay usually beats waiting on a refund. (This is a structural assessment, not a documented win-rate stat.) 

  • Only covers originating goods meeting rules of origin. 
  • Was never designed to override national-security/retaliatory tariff authorities — several 2026 actions say so explicitly. The July 2026 Section 338 proclamations state they apply “regardless of whether a good originates under… USMCA.” 
  • Doesn’t touch AD/CVD duties, GST/HST/excise, or quota-protected sectors (dairy, poultry). 

The seller — full cost and responsibility for duties, taxes, and clearance to the named destination. Buyer never touches a customs bill. 

No. Canadian-made goods often contain imported inputs that carry their own tariffs; and if you sell into the U.S., your own sourcing choices don’t shield your exports from U.S. tariffs on the way out. 

Correct that origin (China/Taiwan) doesn’t change, so the underlying origin-based duties apply the same either way — switching IOR doesn’t launder origin. It could matter for: arm’s-length valuation/First Sale eligibility, access to U.S.-side tools (FTZ, drawback, bonded warehousing) if goods are later re-exported, and who bears compliance liability. Model it with a broker against your actual flows. 

Terminology is inconsistent across sources — check the actual proclamation. Most commonly, the HTS product list is in Annex II, not Annex I (one source reverses this). What’s consistent: for products actually listed, the 50% duty applies regardless of USMCA origin — a first for a major U.S. action. Coverage goes well beyond the headline categories (wine, plywood, cement, furniture, hockey sticks, etc.), so check your 8-digit HTS code directly rather than assuming by product category. 

Possible, not automatic. U.S. drawback law (19 U.S.C. §1313) allows up to 99% recovery on rejected/returned merchandise, but it requires an affirmative claim with proof of import and return, often with prior notice to CBP. The refund goes to whoever holds drawback rights (usually you, as payer/IOR) — passing it to the customer is a separate commercial decision. Nothing happens if no claim is filed. 

  • Origin: Canadian manufacture likely = substantial transformation = Canadian origin for CUSMA/marking purposes. 
  • But: Section 232 aluminum “derivative” tariffs increasingly attach to the metal’s smelt-and-cast country, not the finished article’s origin — so Malaysian content may still be dutiable even on a “Canadian” product. 
  • Classification matters a lot — “parts/accessories of aluminum doors and windows” vs. generic aluminum article changes the outcome. Worth a binding ruling. 
  • No formal mechanism lets a later shipment ride on an earlier entry’s duty treatment — each entry stands alone. Best move: build a strong paper trail (original PO showing screens were in scope, back-order correspondence, invoice cross-referencing the original shipment, CUSMA certificate, aluminum smelt/cast documentation, bill of materials). 

These two concepts conflict. The 20%-only duty mechanism (HTS 9802.00.80) only applies when the foreign operation is assembly or minor processing — it explicitly excludes processes substantial enough to be a new article. If true substantial transformation is happening: 

  • Origin becomes Canada, and 
  • Duty generally applies to the full value on re-entry, unless the finished good separately qualifies for CUSMA preference (and even then, Section 232 metal tariffs could still apply on top). 

If “substantial transformation” was a loose description rather than the precise legal standard, and the Canadian operation is really closer to assembly, the 20%-only treatment may hold. This distinction is worth a ruling request — it’s the difference between duty on 20% and duty on 100%. 

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