{"id":4209,"date":"2022-12-29T13:53:40","date_gmt":"2022-12-29T13:53:40","guid":{"rendered":"https:\/\/leyton.majjane.agency\/be\/?p=10393"},"modified":"2023-01-16T08:31:52","modified_gmt":"2023-01-16T08:31:52","slug":"innovation-et-durabilite","status":"publish","type":"article","link":"https:\/\/leyton.com\/be\/insights\/articles\/innovation-et-durabilite\/","title":{"rendered":"Innovation et Durabilit\u00e9"},"content":{"rendered":"\n

L\u2019innovation et la durabilit\u00e9 sont deux concepts profond\u00e9ment interconnect\u00e9s<\/strong>, et sont d\u2019une importance capitale pour assurer l\u2019avenir de nos soci\u00e9t\u00e9s modernes. On constate ainsi, vis-\u00e0-vis de ces deux concepts, un engouement de plus en plus prononc\u00e9 de la part des institutions publiques, acad\u00e9miques et industrielles.<\/p>\n\n\n\n

Depuis plusieurs d\u00e9cennies d\u00e9j\u00e0, les compagnies priv\u00e9es ont compris l\u2019importance d\u2019utiliser l\u2019innovation pour prosp\u00e9rer, \u00e0 un niveau mondial, dans un environnement de plus en plus comp\u00e9titif. En effet, il a \u00e9t\u00e9 montr\u00e9 qu\u2019investir dans l\u2019innovation m\u00e8ne g\u00e9n\u00e9ralement \u00e0 de meilleures productivit\u00e9s, des r\u00e9ductions de couts, une valeur de marque plus reconnue et une meilleure profitabilit\u00e9, entre autres choses. [1], [2]<\/a>, [3]<\/a>, [4]<\/a><\/a><\/p>\n\n\n\n

A l\u2019inverse, le secteur priv\u00e9 est montr\u00e9 du doigt depuis plusieurs ann\u00e9es concernant le manque de consid\u00e9ration des compagnies au niveau de leur impact social et environnemental, et ceci, au d\u00e9triment d\u2019objectifs \u00e9conomiques forts. Aujourd\u2019hui, en raison de l\u2019importance croissante des questions de durabilit\u00e9, et de la sensibilit\u00e9 accrue des populations \u00e0 ces questions, les compagnies subissent de plus en plus de pression pour prendre action durablement \u00e0 tous les niveaux de gestion strat\u00e9gique et op\u00e9rationnelle.[5]<\/a><\/p>\n\n\n\n

Ceci inclut \u00e9galement la R&D avec le concept de d\u00e9veloppement durable, d\u00e9fini en 1987 dans le rapport de Brundtland par la World Commission on Environment and Development<\/em>, comme \u00e9tant\u00a0: \u201cun d\u00e9veloppement qui r\u00e9pond aux besoins du pr\u00e9sent sans compromettre la capacit\u00e9 des g\u00e9n\u00e9rations futures \u00e0 r\u00e9pondre aux leurs \u201d.[6]<\/a> De plus en plus, l’engagement du secteur priv\u00e9 envers la durabilit\u00e9 peut m\u00eame aller jusqu’\u00e0 d\u00e9dier l’innovation au d\u00e9veloppement de nouvelles technologies directement destin\u00e9es \u00e0 construire un avenir plus durable<\/strong>.[7]<\/a>, [8]<\/a>, [9]<\/a><\/p>\n\n\n\n

Et tandis qu\u2019il a souvent \u00e9t\u00e9 d\u00e9montr\u00e9 que l\u2019innovation peut servir la durabilit\u00e9, il semble, \u00e9tonnement, que l\u2019inverse peut \u00eatre vrai aussi. La litt\u00e9rature est assez limit\u00e9e sur ce sujet, mais un nombre croissant de groupes de recherche ont commenc\u00e9 \u00e0 \u00e9tudier les interconnexions plus profondes entre la durabilit\u00e9 et l’innovation, l’une des principales questions \u00e9tant : \u00ab La durabilit\u00e9 peut-elle stimuler l’innovation<\/strong> ? \u00bb<\/p>\n\n\n\n

Dans leur revue de 2016, Adams et al.<\/em> confirment que l’engagement d\u2019une entreprise envers le d\u00e9veloppement durable est positivement reli\u00e9 avec sa performance.[7]<\/a>,<\/a> Cette affirmation a ensuite \u00e9t\u00e9 appuy\u00e9e par une \u00e9tude de Foss et Saebi[10]<\/a>; et encore par Klein et al.<\/em> en 2021 qui affirme que “l’engagement en faveur du d\u00e9veloppement durable influence certaines orientations strat\u00e9giques qui augmentent la propension \u00e0 innover un business model”.[11]<\/a> La plupart des autres \u00e9tudes sur le sujet ont ainsi tendance \u00e0 converger vers l\u2019hypoth\u00e8se suivante : Le lien entre les deux concepts de durabilit\u00e9 et d’innovation est beaucoup plus profond et complexe qu’il n’y para\u00eet \u00e0 premi\u00e8re vue et, tr\u00e8s probablement, les 2 concepts s’influencent fortement au niveau de la performance d\u2019une entreprise<\/strong>.[12]<\/a>, [13]<\/a>, [14]<\/a><\/p>\n\n\n\n

En Belgique, les trois entit\u00e9s r\u00e9gionales de financement de l\u2019innovation qui sont Innoviris, SPW Recherche Wallonie et VLAIO<\/strong>, ont \u00e9galement d\u00e9cid\u00e9 de s\u2019investir pour un avenir plus durable. Ceci est bien illustr\u00e9 dans les domaines d’innovation strat\u00e9giques annonc\u00e9s \u00e0 la fois par les R\u00e9gions Bruxelloise et Wallonne (\u00c9nergie et climat, utilisation optimale des ressources, espace et flux urbains efficaces et durables, innovation sociale et publique et inclusion sociale, sant\u00e9 et th\u00e9rapie cibl\u00e9es et int\u00e9gr\u00e9es)[15]<\/a>,[16]<\/a>. Plus encore, Innoviris consid\u00e8re maintenant la durabilit\u00e9 (\u00e9conomique, sociale et environnementale) comme l\u2019un des piliers fondamentaux pour l\u2019\u00e9valuation de l\u2019\u00e9ligibilit\u00e9 d\u2019un projet\u00a0; les autres piliers \u00e9tant l\u2019innovation, la faisabilit\u00e9 et la valorisation \u00e9conomique.[17]<\/a> De m\u00eame, en Flandre, VLAIO pr\u00e9voit de renforcer son attention sur les diff\u00e9rents aspects de durabilit\u00e9 des projets innovants qui lui sont propos\u00e9s, et demande, maintenant, \u00e0 ce qu\u2019un \u00ab\u00a0climate plan\u00a0\u00bb soit soumis par les soci\u00e9t\u00e9s de grande taille avec un fort impact \u00e9cologique.[18]<\/a>\u00a0<\/p>\n\n\n\n

Le paysage du financement europ\u00e9en est aussi intimement li\u00e9 \u00e0 la notion de d\u00e9veloppement durable, ayant pleinement int\u00e9gr\u00e9 les politiques europ\u00e9ennes fond\u00e9es sur les Objectifs de D\u00e9veloppement durable des Nations Unies<\/strong>[19]<\/a>. Le d\u00e9veloppement durable s’entend donc \u00e9galement d’un point de vue \u00e9conomique, environnemental et social. En tant que tels, les syst\u00e8mes de financement europ\u00e9ens offrent d’une part des opportunit\u00e9s sp\u00e9cifiques aux projets visant \u00e0 financer l’innovation durable (par exemple dans le cadre du programme LIFE<\/strong>[20]<\/a>, du Innovation Fund<\/strong>[21]<\/a>, d’Horizon Europe<\/strong>[22]<\/a>, etc.), tout en exigeant d’autre part que les projets financ\u00e9s contribuent aux politiques de l’UE int\u00e9grant la durabilit\u00e9 au c\u0153ur de leur action (par exemple, le Green Deal, la strat\u00e9gie \u00e0 long terme 2050) ou, au minimum, qu’ils \u00e9vitent de causer des dommages significatifs par exemple \u00e0 l’environnement.<\/p>\n\n\n\n

Chez Leyton, nous croyons fermement que l’innovation et la durabilit\u00e9 vont de pair, et permettent ensemble d\u2019atteindre des performances commerciales optimales. Nous nous sommes ainsi sp\u00e9cialis\u00e9s dans la gestion de ces deux concepts combin\u00e9s<\/strong> afin, premi\u00e8rement, d\u2019optimiser les chances de succ\u00e8s d\u2019obtention de subsides r\u00e9gionaux \u00e0 l\u2019innovation<\/strong>, mais surtout, afin de sensibiliser nos clients sur leur impact au sein de la soci\u00e9t\u00e9 et sur l’importance de prendre en compte la durabilit\u00e9 dans leurs d\u00e9cisions quotidiennes.<\/p>\n\n\n\n

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CONTACTEZ-NOUS<\/a><\/div>\n<\/div>\n\n\n\n
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R\u00e9f\u00e9rences<\/h2>
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[1]<\/a> T. Obradovi\u0107a, B. Vla\u010di\u0107b, M. Dabi\u0107ac, Open innovation in the manufacturing industry: A review and research agenda<\/em>, Technovation, 2021<\/strong>, 102, 102221<\/p>\n\n\n\n

[2]<\/a> https:\/\/online.hbs.edu\/blog\/post\/importance-of-innovation-in-business#:~:text=Innovation%20is%20often%20necessary%20for,in%20today’s%20highly%20competitive%20world.<\/p>\n\n\n\n

[3]<\/a> S. Rao, A. Ahmad, W. Horsman, P. Kaptein-Russell, The Importance of Innovation for Productivity, Academia, march 2001<\/strong>.<\/p>\n\n\n\n

[4]<\/a> T. Petrovska, the role and importance of innovation in business of small and medium enterprises, Economic Development, 2015<\/strong>, No.1-2, 55-74<\/p>\n\n\n\n

[5]<\/a> https:\/\/asci.org.au\/resources\/Documents\/Sustainable-Business.pdf<\/p>\n\n\n\n

[6]<\/a> Our Common Future. World Commission on Environment and Development, Oxford, 1987<\/strong>. United Kingdom: Oxford University Press.<\/p>\n\n\n\n

[7]<\/a> R. Adams, S. Jeanrenaud, J. Bessant, D. Denyer, P. Overy, Sustainability-oriented innovation: a systematic review<\/em>, Int. J. Manag. Rev., 2016<\/strong>, 18, pp. 180-205<\/p>\n\n\n\n

[8]<\/a> N. Altuna, A.M. Contri, C. Dell\u2019Era, F. Frattini, P. Maccarrone, Managing social innovation in for-profit organizations: the case of intesa sanpaolo, <\/em>Eur. J. Innov. Manag., 2015<\/strong>, 18 (2), 258-280<\/p>\n\n\n\n

[9]<\/a> P. Bansal, Sustainable development in an age of disruption<\/em>, Acad. Manag. Discov., 2019<\/strong>, 5 (1), 8-12<\/p>\n\n\n\n

[10]<\/a> Foss, Nicolai J., and Tina Saebi, Fifteen Years of Research on Business Model Innovation<\/em>, Journal of Management, 2017<\/strong>, 43 (1), 200\u2013 27.<\/p>\n\n\n\n

[11]<\/a> S. P. Klein, P. Spieth, S. Heidenreich, Facilitating business model innovation: The influence of sustainability and the mediating role of strategic orientations<\/em>, Journal of Product Innovation Management, 2021<\/strong>, 38 (2), 271-288<\/p>\n\n\n\n

[12]<\/a> S. K. Singh, M. Del Giudice, C. J. Chiappetta Jabbour, H. Latan, A. S. Sohal, Stakeholder pressure, green innovation, and performance in small and medium-sized enterprises: The role of green dynamic capabilities<\/em>, Business strategy and the environment, 2022<\/strong>, 31 (1), 500-514.<\/p>\n\n\n\n

[13]<\/a> F Hermundsdottir, A Aspelund, Sustainability innovations and firm competitiveness: A review<\/em>, Journal of Cleaner Production, 2021<\/strong>, 280 (1), 124715<\/p>\n\n\n\n

[14]<\/a> B. Pay\u00e1n-S\u00e1nchez, L. J. Belmonte-Ure\u00f1a, J.-A. Plaza-\u00dabeda, D. Vazquez-Brust, N. Yakovleva, M. P\u00e9rez-Valls, Open Innovation for Sustainability or Not: Literature Reviews of Global Research Trends, <\/em>Sustainability, 2021<\/strong>, 13(3), 1136<\/p>\n\n\n\n

[15]<\/a> https:\/\/innoviris.brussels\/news\/6-strategic-innovation-domains-brussels<\/p>\n\n\n\n

[16]<\/a> https:\/\/economie.wallonie.be\/content\/le-gouvernement-adopte-la-nouvelle-strat%C3%A9gie-wallonne-de-sp%C3%A9cialisation-intelligente-s3-et<\/p>\n\n\n\n

[17]<\/a>https:\/\/innoviris.brussels\/fr\/program\/rd-projects<\/p>\n\n\n\n

[18]<\/a>https:\/\/www.vlaio.be\/nl\/nieuws\/vlaanderen-investeert-jaarlijks-eu-6-miljoen-om-ondernemers-te-begeleiden-bij-digitale-en<\/p>\n\n\n\n

[19]<\/a>https:\/\/sdgs.un.org\/goals<\/p>\n\n\n\n

[20]<\/a>https:\/\/cinea.ec.europa.eu\/programmes\/life_en<\/p>\n\n\n\n

[21]<\/a>https:\/\/cinea.ec.europa.eu\/programmes\/innovation-fund_en<\/p>\n\n\n\n

[22]<\/a> https:\/\/research-and-innovation.ec.europa.eu\/funding\/funding-opportunities\/funding-programmes-and-open-calls\/horizon-europe_en<\/p>\n<\/div><\/div>\n\n\n

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L\u2019innovation et la durabilit\u00e9 sont deux concepts profond\u00e9ment interconnect\u00e9s, et sont d\u2019une importance capitale pour assurer l\u2019avenir de nos soci\u00e9t\u00e9s modernes. On constate ainsi, vis-\u00e0-vis de ces deux concepts, un engouement de plus en plus prononc\u00e9 de la part des institutions publiques, acad\u00e9miques et industrielles. Depuis plusieurs d\u00e9cennies d\u00e9j\u00e0, les compagnies priv\u00e9es ont compris l\u2019importance […]<\/p>\n","protected":false},"author":1,"featured_media":4345,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"expertise":[],"class_list":["post-4209","article","type-article","status-publish","format-standard","has-post-thumbnail","hentry","category-service-fr"],"acf":[],"yoast_head":"\nInnovation et Durabilit\u00e9 - Leyton Belgium<\/title>\n<meta name=\"description\" content=\"L'engagement en faveur de la durabilit\u00e9 a un effet positif sur les performances des entreprises. 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